7 Handy Branding Tips For Entrepreneurs

7 Handy Branding Tips For Entrepreneurs Photo credit: StockMonkeys.com via Foter.com / CC BY 7 Handy Branding Tips For Entrepreneurs Establishing a new brand to the point where it becomes even relatively well-known is hard work. It takes time, effort, consistency and planning. If youre just starting out, dont make the mistake of putting all your concentration into stuff like sales targets, market research and logistics, thinking youll figure out how to build your brand later on. You should be thinking about your branding story and strategy, as well as ways to boost brand awareness, right from the start. Here are 7 essential and handy branding tips every entrepreneur can benefit from: Choose a memorable name A name can make or break a new business, no matter how great the concept. Your brand begins with, and should be summed up by, its name. Choose something memorable, catchy and totally in tune with your brands core values. (Ensure you know what those values are before you begin.) Be unique. Research name ideas to avoid potential legal trouble. Make sure matching URLs are available. If youre a little stuck, dont be afraid to reach out to others for their ideas and opinions. Consider getting hundreds of name suggestions submitted by professionals for as little as $200 by running a Squadhelp naming contest. Come up with an effective slogan Just like a name, a slogan (or tagline) should never be an afterthought when kick-starting your brand. A slogan should be emotive and short â€" aim for five words or less. Your slogan could convey your brands attitude â€" think Nike, and “Just do it”, or it could describe what you do, e.g. Nokias “Connecting people”. Remember, the shorter your slogan, the easier it is for consumers to recall and retain. Aim for precision and punch when coming up with a slogan. Squadhelp helps small business owners to choose great slogans. Run a contest, and get hundreds of professionals submissions within 24 hours. Dont forget an effective logo Not only should your logo be an appropriate visual reflection of your brand, it must be truly original in design, and, just like your brand name and slogan, it should be as memorable and uncomplicated as possible. Squadhelp can help with logo design, too.   Build an effective online presence We live in a “social” world and you must engage with it. Right from the start, devote some time and attention to building profiles on the social networks most appropriate to your brand. These could include LinkedIn, Facebook, Twitter, or Instagram. Dont wait until your business reaches a certain stage before starting to build an online platform from which you can engage with current and potential customers. Post regularly, and be relevant. Let the personality of your brand shine through. Remember to build an email list. Ideally, aid brand awareness by providing information and insights consumers in your sector will find useful, either on your own blog, or by utilizing guest blogging posts. Dont try to be everything to everyone We all know you cant please everyone, all of the time. Keep this in mind as you work to develop your brand. If you try to appeal to everyone on the planet, youre bound to end up with a watered-down, boring brand personality. Dont be afraid to be yourself. Look to be the best brand you can be to a specific audience of target consumers. Get leverage via other brands Connecting with other brands is a great way to help build brand awareness. Leveraging yourself off of other, stronger brands gives you credibility via your association with that brand, helping to build your brand equity. Think event sponsorship, brand ambassadors, or endorsements from clients who are themselves more well-known and trusted as brands than you are. Get creative You may think building your brand will end up costing a ton of money in advertising or agency fees. And it can. But you can also get creative and come up with less costly, and often more effective ways to spread the good news of your brand all by yourself. You could set up a referral program for instance, that gives existing customers a perk in exchange for referring a friend. You could host an informative podcast. You might want to wrap your vehicle with ads. Or consider running a competition on social media.   Dan Taylor is responsible for content marketing and branding at Squadhelp.com, a crowdsourcing platform that lets companies host competitions to find a name and logo.  He writes about topics related to startup naming, branding and entrepreneurship.

Senator Edward Kennedys lesson to job seekers -

Senator Edward Kennedys lesson to job seekers - It is inevitable that, after the death of an influential political figure, there will be a lot of commentary and talk. TV viewers can watch hours and hours of analysis about everything from his life and work to how many family members might have been around his bedside upon his death. Even Sarah Palin came out with a friendly, sympathetic statement. A few lessons for careerists come to mind Soft Skills/Emotional Intelligence What strikes me is the emphasis on Senator Kennedys ability to reach across the political aisle. Several commentators indicated that they believed the debate over healthcare reform might be much different had Senator Kennedy been able to be more intimately involved. There is no doubt that the ability to communicate with all types of people from different ideologies and beliefs is a key soft skill that job seekers need to consider. Work environments are about relationships as much (if not more) than they are about getting the job done. Quint Careers notes that the first and most important skill employers seek is the ability to communicate well. They say, By far, the one skill mentioned most often by employers is the ability to listen, write, and speak effectively. No doubt, this skill helped lead to Ted Kennedys long career and will impact his legacy. Whether or not you are looking for a job, think about your role in your organization. Are you the person who can bring people together? Can you interpret and communicate despite differences? These are key skills to emphasize on your resume when you do look to move on. Dont underestimate their importance. Overcoming Setbacks Most students of modern American history can not help but associate Ted Kennedys name with the scandal of Chappaquiddick. The tragic incident in 1969 may have prevented Kennedy from being elected president, but his long career in the Senate since demonstrates that it is possible to overcome even the most horrible of circumstances. While most people will not have a scandal of these proportions nor the privilege Kennedy commanded that helped him overcome it, I think it is worth noting that even the most difficult circumstances may not necessarily fully define a career. Some commentators mentioned that, while he was haunted by the tragedy, he re-focused his efforts on working in the Senate and determined that he would have an impact there. Some said he became one of the most influential and productive legislators of his time. So, maybe it is a stretch to suggest that job seekers take heart that no negative circumstances need to totally define their future paths, but it is something to reflect on. What steps can you take to redefine your career road? How can you drive your career bus in a different direction? Where can you take control of your situation to alter where you will land? A lot is in your hands probably more than you know. Do you need help defining your job hunt? I can help! photo by: huffstutterrobertl

Tips For Making Your Animation Resume Stand Out

Tips For Making Your Animation Resume Stand OutWhether you are looking for an animation resume or just want to do some work to enhance your resume, there are things you need to know about animation resumes. It is not a requirement, but it can really help. Here are the top three things you should know when it comes to animating resumes.First, you need to be aware of the information you will be presenting to the company's job profile. To that end, you need to understand the role and responsibilities of each section of the company. For example, the role of a person who is in charge of creating the company's character is fairly obvious.Second, you will need to be prepared to present your animation resume in two different formats. You may want to submit it in the PDF format or an animated GIF. If you have animations you want to include, you may need to show those in either format. You should prepare to do this even if you have done all the necessary work to prepare for a regular resume.Th ird, you will need to write a synopsis of your animation resume. This should be the only paragraph of your resume. This will keep people from having to read through your entire description. While you don't have to include every detail of your job history, keep the basics in mind so that they can easily access the necessary information they need.As you can see, there are a few things you should be aware of when submitting an animation resume. Remember, the goal is to make your resume stand out from the rest of the other animations on the market. Using these tips will help you do that.If you have any questions regarding your animation resume, you should always contact a professional resume writer. They will take the time to find the right font for you, give you plenty of room to include your resume, and make sure it is formatted properly. You may also want to consider requesting a sample of a good animation resume before you send one to a potential employer. They can also help you dec ide which animation type will best fit your needs.These three tips are the most important ones when it comes to making your animation resume stand out. By following them, you can create a resume that will look professional and look great to anyone who sees it.

139 Power Words That Will Make Your Resume Stand Out

139 Power Words That Will Make Your Resume Stand Out A good resume is like a magic wand. If you know what you’re doing, hiring managers will gravitate in your direction. There are a lot of little things to consider: Format, content, design (more on all of that here). But maybe the most valuableâ€"the language you use throughoutâ€"puts it all into perspective. “Recruiters come across tons of resumes every day,” says Paul Wolfe, SVP of human resources at Indeed. “You want to convey the most compelling message. Be bright and be specific.” Need help punching up the tone of your resume? Here are 139 action words that can powerfully describe common work tasks, courtesy of Indeed’s Career Guide Team. To demonstrate your strong work ethic or introduce your accomplishments, try: Achieved Capitalized Deciphered Discerned Drove Enacted Endeavored Established Exceeded Sharpened Shattered Sparked Spearheaded Steered Stimulated Supervised Surpassed Your day-to-day isn’t filled with ‘duties.’ It’s much more nuanced. Try these: Accelerated Accomplished Analyzed Assembled Built Founded Created Constructed Delivered Developed Executed Expanded Finalized Forged Guided Handled Headed Improved Increased Initiated Implemented Instituted Produced Reached Simplified Volunteered Of course you’re a team player â€" show it off with these words: Collaborated Conveyed Enlivened Instructed Performed Presented Spoke Trained Are you in a creative field? Try: Authored Brainstormed Briefed Communicated Conceptualized Curated Derived Designed Diagramed Drafted Edited Illustrated Imagined Influenced Intensified Modeled Proofread Published Researched Strategized Storyboarded Translated Visualized Wrote If you’re in sales, try: Captured Conserved Converted Earned Generated Maximized Negotiated Won If you’re applying for a managerial position, try these: Advised Arranged Augmented Centralized Championed Differentiated Directed Empowered Endorsed Enforced Ensured Forecasted Fostered Identified Integrated Leveraged Reconciled Reduced Replaced Resolved Orchestrated Optimized Predicted Renovated For financial positions, use: Audited Classified Collected Equalized Dispensed Halted Investigated Lowered Maintained Minimized Recognized Secured Or for technical positions, try: Advanced Architected Automated Coded Deployed Detected Devised Diagnosed Discovered Formulated Installed Launched Networked Planned Programmed Rewrote Refined Tested Troubleshoot Upgraded

Failure on the Way to Something Better - Work It Daily

Failure on the Way to Something Better - Work It Daily In the course of interviewing successful professionals in the entertainment industry, several have said at some point early in their careers, they were told, “If you can do something else, do it.” Meaning, your chances of breaking through and making a living at being a producer, director, writer, actor, comedian, singer, costume designer, editor, screenwriter, studio division president, etc., are so slim and the road there so difficult you should go another direction if you possibly can. How’s that for encouragement? Of course, many of the people I’ve interviewed didn’t listen to that advice. Some actually did listen, and subsequently changed course away from one of those slim-to-none “dream” careers toward something with better odds. And some tried and tried to become an actor or director or singer, etc., and failed. That’s right. They never achieved success in their dream job, the one they wished for as kids while blowing out the candles on every birthday cake and worked so diligently at for years. I was thinking about that while I was listening to Andy Levine, the co-founder of Sixthman, being interviewed on the NPR show, From Scratch. I had first become aware of Sixthman when I did this post on three things we can learn from Kid Rock and Snoop Dog. One of the lessons was to diversify and the example I’d given was the cruise Kid Rock was on at the time, called the “Chillin’ the Most” cruise. Kid and supporting acts with a similar demographic were aboard performing for and hanging out with 100s of their most avid fans. It wasn’t until after I put the post up and the comments started rolling in that I realized it wasn’t Kid Rock’s cruise. There was a company behind it which brings name acts onto ships to perform for, and interact with, their fans. Yes, he was actually traveling aboard ship for several days with fans willing to spend big bucks to have that semi-intimate and fully-once-in-a-lifetime fan experience. Brilliant, I thought at the time. A company called Sixthman. While I was listening to the Andy Levine interview, two things struck me: one was how fulfilled he was by doing these events. He considers these journeys sacred experiences for the guests and clearly relishes providing that experience for both fans and artists, as well as creating a company culture made up of people with a similar evangelical attitude toward what they provide. The other was that this career was his “consolation” after not having made it as a performer. From a young age, Andy loved music. He practiced guitar for hours, until his fingers bled. But, as he told the interviewer, the band he was in was so unimpressed by his playing they didn’t plug him into the sound system when they played. He didn’t realize this for over a year. He now understands that they kept him in the band because he booked all of their shows and made all of the logistical arrangements. So though it must’ve been deeply painful to give up his dreams of being a performer, especially in such a potentially-humiliating way (depending upon how he found out and what frame of mind he was in at the time), the love of music merged with his skills as a manager were a natural fit for a career he now has quasi-religious devotion to. And which is providing so much joy to so many people. Another example of failure being a gift is what has happened with Marc Maron and the WTF Podcast, of which I am a rabid fan. (And you showbiz aspirants/newbies should be too - start here or here. You’ll be hooked, too.) His is not a story of failure, per se, as he is still a standup comic. But over the years, as the comics he came up with got opportunities and went onto other things (TV sitcoms, talk shows, movie careers, SNL stardom), he did not have a “big break.” He continued to perform at a certain level, but was not taken out of standup by something else. It was that lack of being drawn away to a busier, more prosperous showbiz career that led to his creation of the WTF podcast, where he interviews stand-ups, former stand-ups, and other comedy professionals about their career paths, the good and the bad, their art and techniques, etc. It’s a genius show and I always learn something. And as for Marc, as a result of the popularity of the show, he is actually getting other showbiz opportunities. But he also speaks of the show as something more important and satisfying than a stepping stone on the way to something more. It feeds him in a way no other showbiz opportunity could, no matter how much money was attached. For myself, I wrote screenplays for many years. And a novel, too. I got attention from them, sometimes close-but-no-cigar attention, but no money. And my day job involved hiring. Lots and lots of hiring. I did not break through in writing fiction and I have no interest in it anymore, but the day job and the storytelling merged in a way that for both personal and professional reasons is perfect for me. I work one-on-one with clients doing career consulting and writing targeted resume and bios, and through this website, I help people who want to make it in showbiz figure out the best path to their desired outcome (as well as helping them figure out if it really is the right desired outcome for them). So if you are practicing until your fingers bleed and still the band is not plugging you in, or if you are doing 250 stand-up dates a year and still not getting any traction with the showbiz muckety-mucks, or if you are writing novels or screenplays that still don’t result in a paycheck, don’t despair. Not only is it not the end of the world; it may just be there is something else, something better and maybe even unimaginable at this point, out there for you. Jenny Yerrick Martin, founder of YourIndustryInsider.com, has amassed 20+ years as an entertainment industry professional including almost 15 as a hiring executive and five as a career consultant. She's become an indispensable resource for people who want to break into entertainment, as well as those in entertainment looking to reach the next level or course-correct in their already-established careers. Read more » articles by this approved career expert | Click here » if you’re a career expert Image from iQoncept/Shutterstock Have you joined our career growth club?Join Us Today!

Facebook Groups Are Here To Help Women Find Work

facebook inc Groups Are Here To Help Women Find Work Youve been trying left, right and any other way you can think of to land a new job. Youve applied online, youve scoured your network and believe youre having all of the right conversations yet nothing is panning out. How frustrating What is the deal?First things first, timing is everything. Its annoying to hear, I know, but its true. Searching for your next career move can take time and a lot of effort, but dont lose heart. Chances are, you havent played all of your cards just yet.Have you tried Facebook?Yes, I know your news feed can be a black hole of cat videos or a number of other random things youd typically find on social media, but consider Facebook groups, which can be an extremely valuable tool to those of you on the job hunt. Facebook groups are an excellent way to make valuable connections with like-minded people and to make new friends. By connecting with other members, you can learn about potential career tracks and d ifferent organizations. Here are two easy steps to help you get started1. Find your tribe.Just like there is a cap for every pen, there is a Facebook group for every type of person. Find yours. Likely, there are several that might be a good fit for you.For instance, I belong to a few. I am (and want to be) working with female entrepreneurs (henceTech LadiesandDreamers/Doers) Im a coach and belong to several coaching Facebook groups (Ipec andCoach Pony Mastermind, among others). I like to have conversations with people who have similar interests, can provide different perspectives and want to nerd out with me about stuff were mutually passionate about.In those groups, members share challenges they are facing, opportunities at their companies and upcoming events that might be of interest. Basically anything and everything under the sun. Think about the type of work that lights you up. What could you spend hours discussing? Use that inspiration to start digging. Somewhere on Facebook, there exists a group dedicated to exactly that realm.It make take you some time to find the perfect Facebook group for you. Not every group is an open group. A group of bloggers youve heard about may be a secret group, while a group of home-based geschftlicher umgang entrepreneurs may be a close group that requires a group admin invite to join. Similar to how you build a professional network of contacts, youll want to approach building out your social network the same way. Research the community very carefully (which, yes, includes reading the group description) and determine how you can become one of its members.2. Join the conversation.When youve found what feels like the right type of group for you, dont be shy. Jump right into those conversations and start posting. Ask people about their backgrounds, where they work an, how you might be able to help them achieve something that they are working on in some way. Share photos, business ideas and other interesting content. Be open an d inquisitive in a genuine way. Engage and be a part of the conversations.If someone takes to the group to vent about an especially challenging situation at work, offer support even if you dont see yourself as an expert in that realm. Sometimes, its just about having a good person who is willing to listen and validate what youre thinking or a person who is willing to tell you if youre nutsAttend events and put faces to names if at all possible. Put yourself out there. Tell your story and be vulnerable enough to share what brings you to the user group and what you are hoping to achieve. If your dream is to be a developer at a certain start-up in NYC ask the group if they know anyone that works at that company who would be willing to chat for five minutes. If youre moving to a new town and want someone to connect with for a drink, ask the group. Maybe even reach out to the group administrator to learn how they built the community where youre meeting all these new people You never kno w what posts (and the users that write them) could lead you to the next career move. And you never know if another group member could become your new BFF.So, if youre going the Facebook group route one last thing to note. Your profile will become fair game. If youre asking for career help from someone in a group, its safe to assume theyll scope out your page. Your Facebook profile should be a balance of the you that your real-life friends see, and the you that you would want a business owner or your colleagues to see. If you come off as super unprofessional, it might not leave the best impression. Be mindful of what youre sharing and the settings youre using when doing so. (Now would be a really great time to go check your Facebook privacy setting)We automatically tend to think of LinkedIn when searching for jobs. Dont get me wrong that is also an excellent social media platform to use during your search, but its not the only game in town. Get creative, join a group app and look a t Facebook from another perspective.--Kelly is a philanthropisch resources pro and coach who helps people find and achieve what they want career-wise and beyond. Coaching, training, recruiting if you name it in the world of HR, shes done it in a variety of industries. Her advice has been featured on The Muse, Career Contessa, Levo, Workology, among others. Learn more by scoping her out at www.kellypoulson.com.

The Fight Against Best Professional Resume Writing Services 4 Teachers

The Fight Against Best Professional Resume Writing Services 4 Teachers This list includes not just the category of the resume but the goods and price too. As a consequence, you can pick among the best services at a price thats realistic to you and get invited to all the interviews you wished to enter. Neither does this draw any offers. On top of that, our cost of resume writing services is among the lowest on the industry. Best Professional Resume Writing Services 4 Teachers Help The more you look around, the greater your odds of locating a dependable company that provides the high-quality services and product that you deserve. Dont just think about the very first couple of organizations you run into. Its also important to review what kinds of services are provided by the organization. ur services wont only demonstrate your value as an employee to prospective organizations, theyll also convince you of your very own expert worth. Things You Wont Like About Best Professional Resume Writing Services 4 Teachers and Things You Will Read my essay writing service reviews and my guide to selecting the very best service for everything you want to understand about how to pick the best writing businesses. There are times that you proceed through the site of a certain writing service and it seems just perfect. Its not simple to settle on a service to purchase your essay from. If you see a service we havent evaluated, dont hesitate to drop us a message and were going to look it over whenever possible. Up in Arms About Best Professional Resume Writing Services 4 Teachers? If you cannot locate a review on a certain company you want to know more about, I advise that you take a peek at our top rated resume writing services and pick one from the list. Particularly if youre in an industry where jobs are difficult to come by Bottom Line If youre looking for top rated resume writing services, Careers Booster is definitely an institution to look at. So you can depe nd on the tailored resumes for various businesses. Top Best Professional Resume Writing Services 4 Teachers Secrets What all you will need is getting the assistance from a specialist and EssaysChief is going to be the expert that you seek out. When you are working to select the best resume writing service to increase your resume, its simple to be overwhelmed with options. When you would like to find the best resume help, you are able to simply follow our lead. You need assistance with making a resume. Get the Scoop on Best Professional Resume Writing Services 4 Teachers Before Youre Too Late The increasing number of essay writing services is totally overwhelming. If it comes to resumes, different types ought to be available. Its critical that the service you decide on knows for koranvers theyre only selecting the very best essay writers. The service utilizes an individual approach for writing all sorts of personalized documents, including cover letters and other sorts of employment-related correspondence. Writing is a present that comes naturally. Basically, writing skills really make a difference in the way you encounter.